Don Huff

Principal

Don Huff is doing what he loves. He is deeply involved in almost everything to do with energy, natural resources and the environment. He:


Don has a reputation for making things happen. He has:

Don's greatest strength is his seamless strategic integration of components which contribute to successful campaigns, such as technical issues, media and publicity needs, and government relations.

Environmental Communication Options and Huff Strategy, respectively, are the media relations and strategic counsel platforms for the work that Don and his staff deliver.

In early 2007, Don formed the Green Group with colleagues in advertising, marketing and opinion polling to provide a single stop approach to campaign development and management, and increase the efficiency of campaign delivery.

Don's latest project is the development of the rapidly growing CSRwire.ca and CleanTechwire.ca web platforms which enhance the reach of media releases and other materials prepared for his clients.

Email: huffd@huffstrategy.com

Jonathan Laderoute

Media Coordinator, Logistics and Outreach

As media outreach and logistics coordinator, Jonathan Laderoute consistently manages national, provincial and international client campaigns acting as a key liaison between the client and media. With a degree in history and journalism, Jonathan understands that to communicate effectively means knowing how your issue connects to the public, other organizations and the key political decision makers.

Jonathan regularly writes advisories, releases, backgrounders, advertorials and other support materials.

Email: laderoutej@huffstrategy.com


Anna Yusa

Analyst

As the latest addition to the team, Anna brings experience in environmental planning and management issues. She holds a Bachelor of Science degree with emphasis on environment, science and sociology.

Email: ayusa@greengrp.com


The Green Group

Sustainability is emerging as a key decision determinant in today's marketplace for consumers, businesses and governments.

The Green Group is a one-stop-shop for comprehensive environmental relations, providing complete, integrated strategic management, communication and marketing under one roof, to maximize efficiency.

The Green Group integrates the environmental and communication expertise of Environmental Communication Options (e|c|o), Petryna Advertising, Oracle Poll Research and Up Marketing. Each has designed and delivered winning programs for corporations, NGOs, utilities, government agencies and educational institutions over the last two decades.

To learn more about the Green Group, please contact us at dhuff@greengrp.com or 1.866.784.7336 (R U GREEN)

The Green Group provides integrated marketing, communications and strategic management services with a focus on the environment, energy and natural resources.